Consumer Search Behavior and Its Effect on Markets
نویسندگان
چکیده
منابع مشابه
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Recent theoretical research indicates that search deterrence strategies are generally optimal for sellers in consumer goods markets. Yet search deterrence is not always employed in such markets. To understand this incongruity, we develop an experimental market where profit-maximizing strategy dictates sellers should exercise one form of search deterrence, exploding offers. We find buyers are th...
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ژورنال
عنوان ژورنال: Foundations and Trends® in Marketing
سال: 2007
ISSN: 1555-0753,1555-0761
DOI: 10.1561/1700000012